TESLA: A keynote presentation by Georg ell, uK director of the world's leading electric car maker

"Rare insight into one of the most innovative companies on the planet."

Overview: Tesla’s UK Director Georg Ell delights guests with a very special keynote presentation about Tesla, its mission, its ground-breaking vehicles and its aim of delivering an electric revolution. And if that's not enough, guests also be enjoying some exclusive test drives.

Background: Tesla was founded in 2003 by a group of Silicon Valley engineers, including CEO Elon Musk, who incidentally also founded Paypal and runs SpaceX, a private space exploration company that designs, manufactures and launches advanced rockets and spacecraft.  This group of dynamic engineers and entrepreneurs wanted to prove that electric cars could be better than gasoline-powered cars in every category, not just regarding their environmental impact. With instant torque, incredible power and zero emissions, Tesla’s products would be cars without compromise – each new generation of vehicle would be increasingly affordable, helping the company work towards its simple mission: to accelerate the world’s transition to sustainable energy. The first car launched was the Roadster in 2008 - accelerating from 0 to 60 mph in just 3.7 seconds and achieving a range of 245 miles per charge of its lithium ion battery, this was a supercar to make any self-confessed petrol head sit up and take notice. In 2012 came the Model S, the world’s first premium electric saloon, then the Model X, “the safest, fastest and most capable SUV in history” and most recently the Model 3, the most affordable electric premium saloon the world has seen. To reduce the costs of lithium ion battery packs, Tesla and key strategic partners including Panasonic have begun construction of a gigafactory in Nevada that will facilitate the production of a mass-market affordable vehicle. To put Tesla's ambition into perspective, by 2018 its gigsafactory will produce more lithium ion cells than all of the world’s combined output in 2013.